Black Designers
During the black lives matter movement last summer light was shed on the lack of representation of Black-owned businesses in retail. Aurora James’ founder of Brother Vellies went on a national campaign to spotlight retailers that have not diversified within the industry. This 15 percent pledge, was established that called on retailers to dedicate 15 percent of shelf space to Black-owned brands. As consumers, we have the power to decide where and how we spend our money. So if you are in the market for a new bag, take stock in knowing that your dollars are crucial to investing in the economic success of Black brands. The decision to support any Black-owned company, now and forever, puts money back in the hands of Black designers. Something that has been historically overlooked in the fashion world. So before you decided to spend money with a more known brand that is financially stable take a look at some upcoming designers of color. I am sure you will find a look that is not only fashionable but also will not break the bank.
